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Enhancing Insights Through Collaboration

How inVibe’s Product & Research Teams Make Research Faster & Easier

By Beth Baldys

Thu Nov 14 2024

Listening is at the heart of what we do at inVibe. Thanks to the combined efforts of our Product and Research teams, we’re able to listen to and analyze our voices responses more efficiently and more insightfully than ever. Together, the partnership between our teams helps us improve our client offerings. Recently, we’ve been able to release new features that address:

  • Faster access to key findings and summaries
  • Improved quality AI outputs
  • More versatile ways to listen to and share findings

Faster Access to Key Findings & Data Summaries

AI-Search

To help our clients get to the heart of what matters sooner, our dashboard now has a new AI-search feature that automatically summarizes findings and identifies key insights in real time. Clients can now access high-level insights almost instantly, as well as use a chat feature to search and query the data. Importantly, our AI-search tool is not only designed to think like our analysts, but it even cites its sources like we do, making it easy for clients to track key insights and find relevant voices that speak to specific business questions.

Improved Quality AI Outputs

Internal Validation

The addition of AI-driven search and prompts within our dashboard has made it faster and easier to query data, verify findings, pull sample quotes, and generate new hypotheses. With advancements happening rapidly in the world of AI models, we’ve committed to ensuring the models we use are in fact the most accurate and align with our research process. Also, early on in development, we noticed challenges with AI hallucinations, lack of formatting, and missing sources that led to less-than-ideal outputs. In that spirit, our Product and Research teams routinely partner to rate and evaluate how AI models answer prompts, generate, key findings, and provide outputs of the highest quality and in the most useful format. This process helps us ensure the AI tools we use are truly the best options for us and our clients.

More Versatile Ways to Listen to and Share Findings

Make A Presentation

While AI-search and summary has helped clients find insights faster, we also wanted to ensure it helped them LISTEN faster and SHARE those insights in an engaging way. With that goal in mind, our dashboard now includes a tool that transforms your research into dynamic, narrated video presentations at the click of a button. The "Make a Presentation" tool uses AI to generate a multimedia video, combining key findings from your project or data query with authentic voice clips from your research participants. By clicking through the module, you can customize every aspect - from selecting relevant participant quotes and insights to customizing the voice over script. In a matter of minutes, you'll have a professionally narrated video presentation that weaves together data insights and real participant voices, ready to download and share with stakeholders.

The Essence of Collaboration

While we’ve been busy advancing our dashboard and analytics, there is more to come – from a better way to search data from multiple projects at once to a configurable project request tool to making starting research with easier – the team is always looking to improve our customers’ experience via our internal partnerships. As Amit Ray said, “Collaboration is the essence of life. The wind, bees, and flowers work together to spread pollen.” In past roles, I’ve seen technology and research teams operate separately, even though both are essential to client success. But here, watching our Product and Research teams collaborate has shown me the power of true synergy. This environment pushes us to think in new ways, build something larger than any single project, and innovate thoughtfully. And it’s this spirit of collaboration that allows us to deliver deeper insights and lasting value to our clients.

Partnering With inVibe

We’d love to collaborate with you on your research needs! Contact us to learn more about how the inVibe team can help you accomplish your business objectives, and even take a tour of the exciting new dashboard features allowing for better, faster research.

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