Quantitative and qualitative data are powerful on their own—but when you bring them together, that’s when the real magic happens. Numbers can tell you what’s happening, while voices and stories help you understand the ‘why.’ That’s why we’re excited to introduce a new update to our inVibe dashboard—bringing quant and qual together in one seamless experience. We’re taking things to the next level by adding new quantitative data visualizations directly into the dashboard.
So What’s New?
We’ve made it easier than ever to see both qual and quant data side by side—giving you a fuller picture of your research findings. Here’s what you can expect:
- A Unified Experience – Instead of having to flip between different files or reports, you can now access the qualitative responses and most quantitative data all on the inVibe dashboard.
- New Visualizations – We’ve introduced clear, easy-to-read visualizations for quant data, including top-2 box charts, so you can quickly grasp key metrics at a glance.
- An Overview Page – Need a high-level snapshot of your quant findings? The new overview page helps you see the most important data points all in one spot.
- A Smarter Player View – As you listen to qualitative responses, you’ll now see corresponding quantitative and screener answers right alongside them. This added context makes it easier to connect the dots and get deeper insights.
Check out the video below for a walkthrough of the updates from inVibe’s CTO, Jeremy Franz
At inVibe, we know that some of the most powerful insights come from combining quantitative and qualitative data—because understanding market trends is about more than just numbers. Quantitative data can help you see the patterns, while qualitative data gives you the context behind them.
Now you can explore the full story in one place, making it easier to connect the dots, validate key takeaways, and bring more confidence to your decision-making. Whether you’re tracking brand perception, evaluating messaging effectiveness, or uncovering unmet needs, our new update helps you get faster, deeper insights— at the click of a button.
Ready to Explore?
We’re excited for you to try it out firsthand. Current customers can log-in today and explore the new features. New to inVibe? Schedule a demo to see how our dashboard can enhance your research process.
This update is all about making your data work harder for you—so you can uncover insights faster, spot patterns more easily, and make more informed decisions.
Ready to see it in action? Log in to your dashboard and explore the new features today!
