As inVibe’s EVP of Strategy & Client Services, Sunny Shah leads client engagements through understanding their overall initiatives and research objectives and determining the best projects to provide insights and recommendations to support strategies and tactics. Additionally, Sunny oversees the East Coast team, focusing on team empowerment and continued growth.

Sunny’s deep experience in quantitative and qualitative research across therapeutic areas enables him to identify pain points and challenges for organizations across the product lifecycle, from clinical, to launch, and post-launch.

With over 12 years of experience in research and strategy, Sunny is passionate about connecting the true voice of the customer into meaningful insights for clients.