inVibe Co-Founder Fabio Gratton to Present at IIeX Health 2017
We are very excited to announce that we have signed on to sponsor this year’s Insight Innovation eXchange Health event. This event is designed to bridge the gap between healthcare and life science companies, insights/research suppliers, and disruptive technology innovators. We have discounted rate vouchers if you’d like to attend the conference in Philadelphia on Tuesday, April 4th. Stay tuned for more details to come!
See Fabio’s presentation information
Pay No Attention to That Man Behind the Curtain
SPOILER ALERT: People don’t always tell the truth when they talk about themselves. When it comes to reporting attitudes and behaviors that are sensitive in nature, social desirability bias can contaminate data very quickly. It’s the reason we have such a hard time telling the dentist we don’t floss every day (they know). So, what should be done about it? This study finds that using interactive voice response decreases social desirability bias.
See the full article on the Oxford University Press
Unapproved Uses, Free Speech & Legitimate Scientific Data
The rhetoric following draft guidance on Communications Regarding Unapproved Uses of Approved or Cleared Medical Products has been that of 2 titans locked in a battle for the ages. On one side of the debate stands preserving free speech about legitimate scientific data; the other advocates protecting the public by maintaining a rigorous set of standards. Where do patients come down on all of this? inVibe asked that very question to patient advocates, caregivers, and individuals with chronic conditions and brought their voices before the FDA in conjunction with Pharma Marketing News for consideration.
See the full Commentary on Pharma’s reaction to the guidance
See inVibe’s contribution to the hearing
Fail Fast and Always Be Testing
‘Agile’ is an industry term that was born in the software design vertical. The basic premise is centered around the idea of ‘sprints’ whereby you break the linear model of discover, design, develop, and test in favor of repeating the process quickly. Fail fast; always be testing. Why should marketers be paying close attention? Companies now have the ability to develop their concepts through market research instead of taking concepts to market research. Engaging early and often, and never traveling too far down the wrong path creates the opportunity to create better ads and assets and save money in the process. Ask how inVibe has helped companies create an iterative approach to their concept development.
See the full overview of Agile Market Research
inVibe Labs
If you haven’t experienced research with inVibe, contact us. We’d love to help you get rich qualitative insights from your target audience without the hassle of scheduling interviews or conducting focus groups — at a fraction of the cost and time.
