Recruiting appropriate and engaged respondents is arguably the most fundamental and challenging component of market research for the life sciences. Traditional qualitative and quantitative recruitment strategies not surprisingly utilize traditional approaches, which are single-sourced, laborious, expensive, and difficult to scale. Inclusivity and diversity have also remained significant ongoing obstacles, biasing results and making them less representative.
Here at inVibe, we take tremendous pride in adapting cutting-edge techniques and technologies to transform and optimize every aspect of the market research process, from recruitment to data collection, analysis, and reporting. Sensitive to legacy recruiting problems, we’ve developed innovative processes that are analogous to our other tech-enhanced omnichannel, multi-sourced, asynchronous, inclusive, and scalable capabilities. Here’s how we do it…
Step 1: Create an Audience Profile & Establish Screening Criteria
Finding optimal respondents begins with precisely defining whose voices need to be heard for our clients to achieve their market research goals. For example, if study teams want to determine the effectiveness of patient educational materials for a clinical trial, then the audience profile for an inVibe study must generally match the inclusion-exclusion criteria of the trial itself: proper age, specified condition, prior therapies, and all other relevant qualifiers.
These prerequisite characteristics are then translated into screening criteria to ensure all participants are relevant for the inVibe study. Screening questions vary in number and depth based on the specificities prescribed by the audience profile and are administered through the same smartphone-delivered tech the recruited subjects use to complete the study. The inVibe experience is therefore seamless for participants from recruitment through data collection.
Step 2: Multi-Source Subjects & Dynamically Vet Them
How are candidate patients, caregivers, and healthcare professionals found? inVibe’s recruitment technology (our “Bat Signal”) allows us to instantly reach out to multiple sources, primarily dozens of vetted panel partners, but occasionally opinion leaders, advocacy groups, online communities, and expert consultants as well. Clients may also provide lists, sites, and participants. We team closely to ensure all candidates precisely match the study parameters; while outreach on mobile tech helps ensure inclusivity, diversity, and proportional representation.
The sheer ubiquity of smartphones enables otherwise marginalized and frequently disenfranchised patient communities to actively participate in market research. Increasing representation from minority populations is especially important for clinical studies, and can meaningfully influence and benefit trial designs – where recruitment and retention remain chronic and arduous challenges, too, precipitated by neglecting patient needs.
Step 3: Data Collection & Quality Assurance
Once qualified candidates are found, the inVibe platform seamlessly accommodates and scales into a sophisticated data collection interface. Vetted respondents receive various stimuli directly on their phones, and are encouraged to record their candid voice responses. A tech-enhanced yet human-led framework hybridizes AI and machine learning engineering with linguistic experts to ensure these responses translate into meaningful insights and actionable recommendations.
Response quality is continuously evaluated to make sure data originates from the precise target audience and satisfies basic criteria, including completeness, relevance, richness, and emotional resonance. The dynamic nature of the recruitment and data collection also enables inVibe and our clients to flexibly tweak the evaluation criteria through increasing honoraria, extending field duration, changing the screening filters, and other quick adjustments.
The inVibe Recruiting Difference
By transforming market research for life science companies with cutting-edge voice-response, analytics, and reporting technology, inVibe has redefined each milestone of the process. From recruiting through data collection and reporting, inVibe empowers participants and the clients eager to hear from them with omnichannel, multi-sourced, asynchronous, and scalable tools reflective of how consumers are already engaging with personalized, on-demand services.
As patient and HCP populations are increasingly nuanced, demanding, and diverse, effective recruitment for market research becomes proportionally more challenging. Utilizing tech already successfully adopted by Apple, Google, Amazon, and other Big Tech giants, inVibe has revolutionized insight gathering for life sciences companies, while ensuring the privacy of its data for subjects and clients alike. Reach out to our client services experts to learn how.
